Having your very own App for you Business is a sure way of keeping your Business in the pockets of your users/customers 24/7 without the need to visit your physical location or website.

The amount of time people spend using apps has increased by 21% since last year, according to a 2015 report by Localytics. Adults in the United States alone use apps for almost three hours a day on a mobile device. Time spent on the web via mobile apps is now greater than time on desktop computers, which is no surprise since Search Engine Journal reported that 85% of people prefer native mobile apps to websites.

• The main difference between mobile apps and mobile websites is that the app is a self-containing unit that uses the hardware of the smartphone to work. It’s able to pull data from contact lists, operate photo options, use touch-screen technology, and integrate with calendar functions. Apps are interactive using features such as push notifications; websites are informational. Apps can also utilize the native features within the phone such as the camera, calendar, GPS, etc.

• A mobile website needs a web browser to function; it’s not a standalone like the app. You have to search for what you are looking for, it doesn’t take advantage of the Smartphone hardware and it’s more work for the user. We are living in a time where everyone is living at a fast pace and need immediate gratification which makes a mobile app a much better user experience because the app runs within the device as opposed to accessing the web.

• You also never have to look for an app; it’s always on the phone. Users are reluctant to save a website bookmark to the home screen of their phone, while downloading an app is a commitment to using it.

• Here’s some cold hard facts listed below:

✓ People use apps more than watch TV (198 min vs. 168 min per day/ TechCrunch)

✓ People use apps more than websites & mobile websites (Forbes)

✓ There are 34 million more cell phones in the U-S than people (CTIA)

✓ People have their cell phones within 3 feet at all times (CTIA)

✓ 207 million Americans own a smartphone (statistic.com)86% of the time spent on a smartphone/tablet is on apps while only 14% is on websites (Forbes)

✓ 3 out of 4 people look at their smartphone before making a purchase (Google)

✓ 64% of people have a more favorable opinion of a business with a mobile app (Luxury Institute)

✓ 84% of people use their smartphone while in a store location (Google)

✓ Mobile app purchasing hit 33 billion dollars in 2015, up from 21 billion in 2014 (tech crunch)

✓ Mobile app advertising revenue hit 31 billion in 2015, up form 23 billion in 2014 (tech crunch)

✓ People spend more time on apps than they do watching TV (3.3 hours per day on apps compared to 2.8 hours for TV)

✓ 67% of Americans check their smartphone even when they don’t get a text, push notification or alert (PEW Research Center)

✓ 92% of organizations see getting a mobile app as a way to gain a competitive advantage (Vanson Bourne Study)

✓ Over 90% of adults in U-S have a cell phone (PEW Research Center)

✓ Apple has sold more than a billion iPhones (ABC News)

Businesses who embrace this technology will be offering superior customer interaction rolled up into a multi-level marketing tool. It’s a win-win for everyone. No one needs to be constantly “working it”, our one-touch systems allow referrals to happen effortlessly, testimonial collection to happen faster, customers/users get better care, and scheduling is more efficient.